Step 1
Check-in on your week: situations where confidence felt strong, wobbly, or absent.
Confidence & Self-Belief
Show up like someone who actually trusts their own abilities.
Confidence isn’t just a feeling—it’s the way you walk into rooms, make decisions, compete, and recover from mistakes. When your self-belief is shaky, even real skill and hard-earned experience can feel fragile. Confidence and self-belief coaching with Brandon helps you understand what’s undermining your trust in yourself at a nervous-system and mindset level, so you can perform, lead, and live like someone who knows they belong.
What this really feels like
Struggles with confidence and self-belief don’t always look like hiding in the corner. Often, they live under the surface of a busy, high-functioning life.
On the outside
- You look competent on the outside, but inside you’re waiting to be “found out.”
- You replay conversations, presentations, games, or decisions and pick apart everything you did wrong.
- You feel pressure to get things perfect or you don’t want to do them at all.
- You underplay your successes and over-focus on every stumble or criticism.
- You hesitate to take chances—asking for a raise, trying a new role, going for a PR—because you’re afraid of exposing your limits.
On the inside
- You catch yourself comparing your performance, body, or life to everyone else’s highlight reel.
- People tell you you’re talented, smart, or capable, and you don’t fully believe them.
- You might label it imposter syndrome, low self-confidence, performance anxiety, or “never feeling good enough.” Whatever you call it, it’s exhausting to constantly question yourself, even when things are technically going well.
- You’re not broken for feeling this way. Your system has been trained to stay on alert for failure, rejection, or disappointment—and it’s doing that job a little too well.
Why quick fixes have not worked
Most confidence advice is either vague or disconnected from your actual body and context. If you only layer positive thinking on top of a deeply wired fear response, your system doesn’t buy it. You end up feeling like you failed at confidence instead of recognizing that willpower alone was never going to be enough. Brandon’s work is about changing how safe your body and nervous system feel when you take up space, take risks, or let yourself be seen—not just forcing yourself to think confident thoughts.
What’s really going on:
- Your nervous system may associate risk, visibility, and criticism with real threat.
- Your history (coaching, schooling, parenting, injury, failure) may have wired in self-doubt and hyper-criticism.
- Your environment might reward overwork, perfectionism, and never admitting uncertainty.
- Your inner voice may have become a nonstop commentary on everything that could go wrong.
- Your body may still carry the physical memory of times you froze, choked, or got judged.
How Brandon works with confidence & self-belief
Instead of trying to bulldoze your doubts or pump you up for one big moment, Brandon uses a grounded, nervous-system–aware process.
4-step process
1
Clarify your confidence pattern
Map where confidence shows up easily and where it collapses: specific situations, people, environments, or roles. You’ll look at how doubt feels in your body—tightness, nausea, racing thoughts, urge to hide—and what you do to cope (over-prepare, overwork, avoid, joke, freeze).
2
Spot your threat triggers
Identify what your system reads as unsafe: judgment, authority figures, high stakes, being watched, past injuries or failures, or particular types of feedback. You’ll explore how these triggers developed and how they currently shape your choices, without blaming yourself for them.
3
Build safety and reps in small doses
Run experiments that help your nervous system and mind experience “I can do this and survive”: mini exposure to visibility, performance, or challenge with strong support and clear boundaries. This might include nervous-system drills, graded exposure to situations you avoid, and new ways of responding to inner criticism.
4
Create confidence habits you can trust
Develop routines and practices that reinforce self-belief over time: pre-performance and post-performance rituals, ways of tracking real progress, new rules for self-talk, and consistent actions that align with the kind of person you’re becoming. The goal is confidence built on evidence and nervous-system safety—not hype.
What progress can look like
Confidence and self-belief don’t flip from off to on. They grow as you collect more experiences of being capable and safe while you stretch. Clients working on confidence and self-belief with Brandon often notice:
Less time spiraling after mistakes or awkward moments.
More ability to speak up, ask questions, and share ideas—even in high-stakes settings.
Taking on challenges that used to feel too risky, with manageable nerves instead of paralyzing fear.
A kinder, more accurate inner voice that reflects reality instead of just worst-case scenarios.
Stronger connection between how they actually perform and how they feel about their performance.
A sense of moving through the world as someone who trusts themselves to handle what comes.
What to expect in a session
Sessions are designed to feel honest and practical—not like a pep rally or a performance review. You don’t need to arrive with a polished story or a big win. You can show up in the middle of doubt or frustration—that’s the work.
Format1:1 coaching via secure video (or in-person when available).
LengthApproximately 50 minutes for a standard session.
Shape of a typical session:
Step 2
Review of any experiments you tried—conversations, performances, boundaries, or visibility moments.
Step 3
Exploration of what your body and inner voice did in those moments, and why that makes sense.
Step 4
Agreement on one to three specific confidence-building experiments to run before the next session.
About Your Coach
Meet Brandon Day
Brandon Day is a Pain and Performance Coach who helps people show up fully in the arenas that matter to them—work, sport, family, and life—without their nervous system and self-doubt constantly pulling them back. He combines nervous-system–informed coaching, performance principles, and behavior-change tools to help you build real, earned confidence.
Focus Areas
Confidence and self-belief, performance under pressure, burnout and recovery, pain and performance, nervous-system regulation, sustainable high performance.
How He Works
1:1 remote sessions, collaborative planning, small experiments rather than forced leaps, attention to both body and mind, coordination with therapists or other providers when helpful.
What Clients Say
“On paper I was doing well, but I never felt like enough. With Brandon, we worked on what my body did under pressure, not just my thoughts. I still get nervous, but I don’t feel like an imposter in my own life anymore.”
Common Questions
Common Questions
Is this therapy or mental health treatment?
No. Brandon’s work is coaching and performance-focused. He helps you understand your confidence patterns, nervous-system responses, and behaviors, and supports you in building new skills and experiences of self-belief. He does not diagnose mental health conditions, process trauma as a therapist would, or provide psychotherapy. If you’re dealing with significant anxiety, depression, trauma, or other mental-health concerns, coaching can complement—but not replace—therapy or psychiatric care.
Do I need to be an athlete or high-level performer to work on confidence?
No. Many clients are athletes or founders, but others are professionals, parents, creatives, or people navigating big life shifts. If confidence and self-belief are affecting how you show up in areas that matter to you, this work is relevant—whatever your arena looks like.
What if my confidence struggles come from past experiences or trauma?
Past experiences—coaching, family dynamics, schooling, injuries, bullying, trauma—often influence how safe you feel being visible or imperfect. Brandon’s work is informed by nervous-system science and is trauma-aware, but it is not trauma therapy. In some cases, it’s best paired with therapy so you can work on both the story and the performance side in a safe way. If something feels outside the scope of coaching, Brandon will say so.
Will you just tell me to think positive and fake it till I make it?
No. Confidence built on pretending tends to collapse under pressure. Instead, you’ll work on nervous-system safety, real-world repetitions, and more accurate self-assessment. The goal isn’t to convince yourself you’re flawless; it’s to trust that you can handle challenge, visibility, and imperfection.
How many sessions will I need?
It depends on how long you’ve been wrestling with confidence and where you want to see change (work, sport, relationships, creativity, leadership). Some people benefit from a focused series of three to six sessions around a specific event or challenge. Others commit to a 100-day sprint or longer to rebuild self-belief more deeply. You’ll discuss a realistic plan after your first session.
Can I work with Brandon if I’m already in therapy or coaching?
Yes. Many clients are already in therapy or working with other coaches. Brandon’s role is to help you apply nervous-system and performance-focused tools in the areas where confidence and self-belief show up day to day. With your permission, he can coordinate with your therapist or other coaches when that’s useful.
Are sessions remote or in-person?
Sessions are primarily held online via secure video, so you can join from home, work, or wherever you tend to face your biggest performance or confidence challenges. If you’re local and interested in in-person work, you can mention that in your intake form and Brandon will let you know what’s currently available.
You don’t have to keep acting confident while feeling fragile inside.
Doubt doesn’t mean you’re not capable—it means your system has learned to stay braced for failure or rejection. You’ve already done the hard part by caring about how you show up. Now you can learn to trust yourself to handle it.
You don’t have to keep white-knuckling performances, over-preparing to avoid mistakes, or waiting until you feel ready to do the things that matter. If you’re ready to build real confidence and self-belief, rooted in your body and your lived experience, Brandon is here to help.